2009 Media Kit

BlackDoctor.org is the all-important, primary destination that defines Black health.  It is the number one reason Blacks will live longer happier healthier lives.  BlackDoctor.org also serves as the ideal environment for credible health oriented companies to advertise to a captive audience of Black consumers who are also key influencers for family and friends.

Why Advertise

At BlackDoctor.org, we've developed programs that allow advertisers to take advantage of all we have to offer:

-          A trusted editorial environment with 100% original, culturally accurate content that is written in-house by BDO's award winning editorial staff.  (BDO is the largest producer of health content targeted to African Americans).

-     Largest database of Black Physicians and Dentists online (part of our free referral service)

-          High reach to a health focused Black consumer

-          Targeting without waste

-          Highly creative advertising options and sponsorships

Types of Campaigns

Run of Site

Utilize this strategy to obtain full reach to the health conscious consumer who regularly visits BlackDoctor.org.  Broadest possible exposure opportunity for your advertising message on the site with the highest reach concentration among Black consumers in a health focused environment.   All ad units and web pages are available. No premium for Home Page placements.

Contextual Sponsorships

BlackDoctor.org offers advertisers the ability to ensure that your message is provided the most appropriate editorial contextual positioning by sponsoring a specific content area on Blackdoctor.org. All ad units are available.

Site Sections

• Health Conditions Center (over 75 specific disease/condition channels to choose from)
• Healthy Living (a variety of lifestyle channels such as; Men’s Health, Healthy Baby etc).
• Diet & Nutrition
• Fitness
• Weight Loss
• Find A Doctor Referral Service
• Video Library with hundreds of high quality videos

Ad Opportunities

• Contextual Channel Sponsorships
• High Impact Banners (ROS and specific channels)
• Email Blasts (150,000 opt-in users), also 13 different disease specific newsletters ranging from 15k-30k users.
• Text links on the home page (located within Top 10 Health Topics) box
• Static content boxes on the home page (located in far left column)
• Video pre-roll in our extensive BDO video library

Rates                                          CPM

500,000 impressions or less:  $35

500,001 and over:                        $30

STANDARD AD SPECIFICATIONS:

Product Offerings:                  Dimensions:

1.  Leaderboard                        728x90

2.  Skyscraper                          160x600

3.  In-Content Square               300x250

Ad Specs

Ad Unit 1: Leaderboard

Pixel Size:                                728x90

File Size:                                  30K

Looping:                                  unlimited

Format:                                    flash or gif (see below for Flash parameters)

Lead Time:                              Two (2) business days

Horizontal Placement:              Center area of the page

Vertical Placement:                  Upper area of page

Ad Unit 2: Skyscraper

Pixel Size:                                160x600

File Size:                                  30K

Looping:                                  unlimited

Format:                                    flash or gif (see below for Flash parameters)

Lead Time:                              Two (2) business days

Horizontal Placement:              Middle area of page

Vertical Placement:                  Right side of page

Ad Unit 3: In Content Square

Pixel Size:                                300x250

File Size:                                  30K

Looping:                                  unlimited

Format:                                    flash or gif (see below for Flash parameters)

Lead Time:                              Two (2) business days

Horizontal Placement:              Middle area of page

Vertical Placement:                  Lower area of page

Rich Media: BlackDoctor.org accepts Unicast, Pointroll, Eyeblaster, Klipmart, Shoshkele and various other rich media. Audio and video must be user initiated. Client should provide BlackDoctor.org with tags for such creatives.

Newsletter Sponsorship:  BlackDoctor.org does not encourage stand-alone emails, otherwise known as blasts, these are not really effective as they tend to irritate receivers or are simply ignored / deleted. Instead, BlackDoctor.org offers advertisers the opportunity to integrate their commercial message in our weekly "BlackDoctor Weekly Housecall" newsletters.

• Drop date:       Monday and Thursday
• Frequency:      Twice per week
• Creative:          300x250.
• The client can also include a 400-character text message. 

Shipping Instructions:

Please send banners and linking URL to:

Aja Lucas

aja@blackdoctor.org

Director of Operations

312-222-1205

312-222-1290 fax